Draft
A private starting place for gathering the essentials, shaping the obituary, and preparing a memorial with care before anything is shared.
- •Private memorial draft
- •Guided builder flow
- •Preview before sharing
- •Best for starting thoughtfully
Obit
A calm place to create, share, and manage memorials with care.
Memorials, handled with care
Obit helps families write the obituary, gather the story, organize service details, manage tributes, and share a memorial with the right level of privacy.
Start privately
Draft the memorial before anything is visible to others.
Share intentionally
Choose public, private, or password-protected access depending on the family’s needs.
Coordinate clearly
Bring together service details, tributes, contacts, and RSVP planning in one place.
What Obit helps with
01
Build the obituary, life story, service details, and media in a step-by-step flow that stays calm instead of chaotic.
02
Keep it private while drafting, publish it publicly when ready, or protect it with a password for more intentional sharing.
03
Coordinate collaborators, contacts, outreach drafts, tributes, and service attendance without scattering everything across five tools.
Product tiers
Obit should be understandable at a glance. The tiers are meant to clarify what is included at each level, not turn memorial creation into a hard-sell funnel.
Pricing should stay humane too: the first memorial carries the core product cost, and additional memorials should be available as a lower-cost add-on instead of feeling like families are paying full price every time grief shows up again.
Obit is also being shaped around a clear ownership model: memorials belong to one account portfolio, can involve collaborators with different roles, and should still feel organized under a single home instead of scattered one-off memorial links.
Draft
A private starting place for gathering the essentials, shaping the obituary, and preparing a memorial with care before anything is shared.
Memorial
The core memorial experience for publishing, sharing service information, collecting tributes, and giving the family a memorial that can be shared with confidence.
Memorial Plus
For families who need richer coordination, clearer operations, and more support around communication, collaborators, and protected sharing.
Additional memorials
Obit is being shaped around a simple rule: the first memorial carries the standard plan cost, and additional memorials are treated as discounted add-ons under the same account. That keeps the product more humane for families managing more than one memorial over time.
The account itself becomes the long-term home. Memorials can have collaborators and different sharing modes, but they still belong to the same portfolio rather than acting like disconnected purchases.
Plan entitlement direction
Draft: private builder flow and preview before sharing
Memorial: public memorial, tributes, and core service participation
Memorial Plus: collaborators, contacts, outreach, protected sharing, and richer operations tools
Upgrade path groundwork
Full checkout does not need to exist yet, but the product should already make it clear that families can start in one tier, continue in another, and add memorials under the same account without re-learning the whole system.